Ruskin so enjoy working with the Chartered Society of Physiotherapists who do what all trade unions do: look after their members. But they also do a great job engaging in public education. Ruskin and CSP recently worked together to create a new leaflet about back care specifically aimed at commercial drivers. The text was very factual about setting up your car and seat for the best ergonomic positions so it needed a strong visual to lead you in. A landscape format was chosen to subliminally give a ‘widescreen’ feel when opened up, with some selective spot UV suggested by Ruskin Press for the tear-off section, which is meant to be kept in the glove compartment for easy reference.